SUSS MKT373 Strategic Content Management ECA 2026: Homegrown E-Commerce Brands Content Strategy Questions, Singapore

SUSS MKT373 Strategic Content Management ECA Brief

The MKT373 Strategic Content Management End-of-Course Assessment (100 marks, due 3 November 2026) is built around Singapore’s homegrown e-commerce brands, including The Paper Bunny and Beyond The Vines. Section A asks students to analyse how these brands use content to build loyal followings, and later questions ask them to create content supported by visuals.

ECA Submission Deadline: Tuesday, 03 November 2026 12:00 pm 

(Full marks: 100)

Section A (50 marks)

Answer all questions in this section.

Question 1

Singapore’s homegrown brands have quietly built some of the most loyal followings in local e-commerce. The Paper Bunny, Beyond The Vines, and Good Totes are three design-led, accessible lifestyle brands born right here, each carrying the everyday-bag DNA but telling different brand stories online.

In this assignment, you will step into the role of a junior content strategist for ONE (1) of the following Singapore-born brands:

• The Paper Bunny
• Beyond The Vines
• Good Totes

Please choose ONE (1) brand and complete the following questions:

Analyse the brand’s TikTok activity between 1 and 30 September 2026. Based on views or engagement, identify the top-performing video and the lowest-performing video, and develop a structured explanation for the performance variance between them (drawing on elements such as content topic, format, storytelling technique, hook, timing, audience relevance, and platform algorithm alignment etc).

(10 marks)

Question 2

Illustrate two (2) concrete ideas for repurposing the top-performing TikTok content identified in Question 1 into other formats or platforms, and propose how each repurposed version extends the content’s lifecycle and reaches a different audience segment.

(10 marks)

Question 3

Select one (1) piece of Instagram content published by the brand between 1 and 30 September 2026 that could be improved for engagement. Apply usability principles to analyse the post, then design a revised version of the post, with a rationale explaining how each change improves user experience and engagement.

(15 marks)

Question 4

Examine the brand’s Instagram content published between 1 and 30 September 2026 as a content audit. Show one (1) content issue this audit reveals (e.g. inconsistent brand voice, over-reliance on a single content pillar etc.), and propose one (1) corrective action to address it.

(15 marks)

Section B (30 marks)

Answer all questions in this section.

Question 5

As a junior content strategist, your next task is to summarise your findings from Q1 to Q4 and prepare a video presentation to the marketing lead (maximum 10 minutes).

Please note that the following aspects will be evaluated for your video presentation:

• Content Relevance: The extent to which the presentation addresses all aspects of the questions.
• Voice Clarity and Pace: Clear articulation and appropriate speed of speech.
• Visual Engagement: Use of body language and eye contact to engage the audience.
• Professionalism: Overall presentation professionalism, including attire and demeanor.
• Audio-Visual Quality: Quality of the video’s sound, lighting, and editing.

(30 marks)

Section C (20 marks)

Answer all questions in this section.

Question 6

Prepare a set of presentation slides (no more than 10 pages) upon which the video presentation is based (excluding title and thank you page; PDF version).

Please note that the following aspects will be evaluated for your slides:

• Content Relevance: Slides content relevance to the video presentation.
• Visual Appeal: Overall aesthetic appeal and professionalism of slide design.
• Readability: Use of appropriate fonts, colors, and spacing for easy reading.
• Multimedia Elements: Integration of multimedia elements such as relevant images, charts, graphs, and videos to complement the textual content.

(20 marks)

—– End of ECA Paper —–

Get Expert Help with Your MKT373 ECA

Answer MKT373 like a content strategist: tie each brand example to a framework such as the content marketing funnel or hero-hub-help, cite real posts and campaigns, and measure success with engagement metrics. Where the paper asks you to create content, show the actual draft with visuals and explain the audience and channel choices.

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