Murdoch Social and New Media Assignment 2026: Website Revamp Proposal as a Digital Strategy Design Document (Topic 1), Singapore
Social and New Media Website Revamp Proposal Brief, Murdoch Singapore
In Topic 1 of Murdoch University’s Social and New Media unit (Singapore), students act as a digital strategy consultant and write a website revamp proposal as a high-level design document. The proposal is worth 50 marks, must be at least 1,800 words (±10%) and draws on 10 to 12 different APA-referenced sources.
| Unit | Social and New Media |
| Institution | Murdoch University (Singapore) |
| Task | Topic 1: Written proposal as a high-level design document |
| Length | Minimum 1,800 words (+/- 10%) |
| Marks | 50 |
| Referencing | APA, 10 to 12 different sources |
Assignment Topic 1
You work as a digital strategy consultant and have been asked to come up with a recommendation to revamp an existing website (named by your lecturer) and improve their online presence. Your recommendation should be based on the current state of its website and the analysis of the message and call to action effectiveness. You need to elaborate how the company can use New and Social Media tools to its advantage.
What the Design Document Should Cover
Write a high-level design document of at least 1,800 words (+/- 10%) that specifies all, more than or some of the following:
- Overview of company and current online presence
- Target audience
- Identification of current strategy
- Identification of key message and call to action
- Recommendations for strategy change or enhancement for the website
- Recommendations for New and Social Media engagement
- Suggested campaign plan
- Sample production schedule
- Conclusion
- Concept art / screenshots, if applicable
Mark Allocation
- Items 1 to 4: 10 marks
- Item 5 (website recommendations): 15 marks
- Item 6 (new and social media engagement): 15 marks
- Items 7 to 10: 10 marks
Marks are deducted for inconsistent grammar, sentence construction, paragraphing, spelling and typos. Every source, including diagrams, must be cited in-text and listed in a full APA reference list.
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A design document should read like a client deliverable: audit the current site, define the audience and goals, then set out structure, content, user experience and social media integration with clear reasons drawn from your sources. Wireframes or a site map help, but every diagram must be cited and explained.
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